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The musician donates twenty-five thousand pounds cash award to grassroots music venues

Sam Fender holding Mercury Prize in his hometown
The musician won the honor last month in Newcastle

The star has donated the complete sum of his twenty-five thousand pound Mercury Prize cash to the Music Venues Trust, which functions to protect the Britain's grassroots music venues.

He was given the cheque on October 16 as his third album his work was declared the best record of the last 12 months.

He has opted to donate the funds to the MVT, in appreciation of the vital role local spots fulfilled in his beginning days.

"I couldn't be pursuing what I am doing today if it hadn't been for all the performances I played around the North East, and beyond, when I was beginning," said the artist. "These spaces are iconic, but they are struggling."

From early 2023 onward, at least 150 of these venues have shut down – roughly one-sixth of the total UK scene.

Recently, major artists such as Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its initiatives to support the industry, by including a modest fee to their ticket costs, which benefits local stages.

Fender also joined in, generating more than £100,000 on his live tour to help 38 grassroots venues across Britain.

The donation assisted locations that were confronting possible closure due to challenges arising from floods, fire incidents and personal losses, as well as licensing issues, legal disputes and sound issues.

Some locations obtained funding support in modernizing facilities and sound and lighting systems that helped artists and concertgoers.

"The concept that revenue from shows in major spaces backs the local stages, where it begins for musicians like me, is just sensible," Sam Fender has said.

Pulp in concert
Pulp are one of the many acts who donated their award prize money to good causes

He is far from the only musician to give his honor winnings to charitable organizations.

Back when Pulp won the prize in the year 1996 for their album Different Class, vocalist Jarvis Cocker declared that the group would contribute their winnings to the non-profit War Child.

That year, musician Ms Dynamite split her award across a few charities, like the NSPCC and a Sickle Cell charity.

"And I contributed a £1,000 to the center, to their gymnastics program, because I trained in gymnastics when I was a child and they needed new equipment," Ms Dynamite shared with outlets.

Previously, the band contributed their funds to the community center that nurtured their act, in addition to other grassroots music organisations.

Additionally winners that year M People gave their award to a MS organization after a acquaintance was identified with the disease.

"The victory was quite enough," stated vocalist Small. "The prize was the cherry on top but we could do without the cherry, because we had the cake. So our winning impacted somebody else's life."

Last week, the trust announced it had protected a couple of small stages in south-east England, by bringing them into local control.

One venue in Southampton and The Croft in the city were bought under the public acquisition initiative, which is backed by the arts council and supporters who buy "ownership units" in the venues.

Written by

Matthew Johnson

Elena Vance is a seasoned business strategist with over 15 years of experience helping startups and SMEs scale effectively across the UK market.

LuckPro360 UK

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